Archive for Branding – Page 2

Honoring the Women in My Life …. International Women’s Day

Today is International Women’s Day … I thought I would honor some women that made a difference in my life. I am going to name a few that have affected me from my younger years and then move into the current.

Mary Gregory, mom.  My mother taught me at the age of 2 years old that you can have a business, be a successful women and a mom.  She raised 5 children by herself, while building and running a successful marketing business after my father left her and 5 children alone with no child support.  Believe it or not, she could be yelling at us one minute and having a professional phone conversation the next. (It’s always been a family joke – we all learned how to cry in one breath and answer the phone professionally the next. In other words, turn on our emotions and turn them right back off.)

Jimi Bratt, (@jimibratt) sister.  She taught me that if I asked just right I could get whatever I wanted from mom. (She did after all have her own Dillard’s credit card, when we were growing up.) Later this translated into learning to ask for what I want and working until I got it.

Dr. Helen Harkness (@careerdesign), first real job (besides mom and the pizza phone girl). .  She took me under her wing and taught me how to communicate with successful professionals in career turmoil, write resumes and score career assessments among a few things. She challenged me to learn new things in technology (because she sure wasn’t going to do it). My job was everything at the age of 18 from answering the phone, doing the dishes to taking out the trash.  I learned no job is too small or insignificant.  The most important thing I learned from her is to never stop, don’t cut yourself short and be passionate in whatever you do.  I still work with Dr. Harkness virtually. She is a woman of passion and purpose. You all should know her.

Stephanie Cross (@stephaniec2c), 1st social media job. Special thanks to Stephanie for responding so quickly to my email that day in April of 2009.  I emailed her and said “I am a quick learner and love social media. If you ever need some part time help let me know.”  I got an email back the same day that said “yes” and pretty much you’re hired.  We had a conference call about her client’s projects, emailed everything I needed to know about the clients and I set up three social media campaigns and started managing them for her.  She took a chance on me and I appreciate her confidence in my skills. Without her I wouldn’t have started my own business, LissaDuty.com in September of 2009.

Ana Lucia Novak (@AnaLuciaNovak), online connection, social media strategic partner and friend. I connected with Ana online when she was managing a social media campaign of a former client I was contracted work with while at another social media company.  I sent Ana some content to use for the client and got a message back “Please call me.”  We became fast friends and started sharing social media strategy. Ana has a wealth of knowledge, information and resources. She shares it abundantly with all that will listen.  Ana and I have become strategic partners on many adventures and I can’t wait to travel to San Francisco to meet her in person.

Natalie MacNeil (@nataliemacneil), connection to someone with online clout.  One day while surfing the web for blog posts about Twitter, I came across a blog post “30 Women Entrepreneurs to Follow on Twitter” on Forbes.com, written by Natalie.  I immediately followed everyone on the blog post and Natalie.  If I hadn’t found that blog post I wouldn’t have meet Shelly Kramer, Vicki Flaugher(@SmartWoman)  or Coree Silvera (@MarketLikeAChik)  to name a few.  I learned from Natalie, who I consider a close friend, that I can reach out to those, even out of my circle of immediate influence and become their friend online by being myself.  Natalie is a kind, generous person and I am definitely better for knowing her. Do check out her blog, She Takes on The World. I read it daily and recommend you do too.

Patty Farmer (@pattyfarmer), an online connection that I took offline.  When I decided to start my virtual assistant and social media marketing business I started growing my connections on Facebook, LinkedIn and Twitter.  I connected with Patty Farmer on Facebook, then Twitter.  We immediately started chatting back and forth.  I registered to attend a Twitter meetup Group and Patty sent me a message that she was going to be there also. If she hadn’t sent me that message I might not have joined BizLink Networking (Hot Pink Mamas & Red Hot Papas) and wouldn’t have meet the next person in this blog post. Patty has coached me on marketing through numerous conversations via phone and in person how to brand myself offline, which definitely plays into my online marketing also.

Michelle Ketterman (@expertinventory). I don’t even know where to start with this woman. She is a jack of all trades kinda of gal.  She encouraged me, built up my ego and gave me the confidence to continue moving forward with my social media business when business was slow, draining on my marriage and then going through a divorce. Michelle’s has a true passion for helping people succeed in whatever they do.  Thanks Michelle for helping me to remember my value, when I didn’t.

Robin Moss, (@robinatribit) professional and personal friend. I met Robin at the DFW Social Media Marketing Meetup and we immediately started talking about Twitter.  At that time Robin’s online presence was there, but not as established as it could be.  We connected and she actually hired me to do some Twitter training with her. She knew what to do, but just needed someone to stay on her about doing it.  She took my advice and her marketing experience and has grown her online Twitter presence from 400 following her to over 2400. Robin also taught me not to barter my services. She said “someone always gets the short end of the stick”. That is still my motto today.  Thanks, Robin! (Also, a special thanks to Robin for listening to me talk about my failing marriage on and on for hours.)

Victoria Warner (@victoriawarner), attorney.  I connected with Victoria actually during a social media presentation I was giving on the “Not So Secrets ‘Secrets’ to Social Media Marketing”at Dr. Harkness’s office.  Victoria is a great attorney and has helped me through all aspects of my divorce.  I am so thankful when I sent her that Facebook message at 6:00 am on a Monday morning that said “Call me ASAP.  I need a divorce” the phone rang a few minutes later. I still remember the look on my ex’s face when he said “You already have an attorney?”, when I hung up the phone from Victoria.  It was priceless and gives me a great laugh today.

Shelly Kramer (@shellykramer), online friend.  Shelly is another friend with clout.  She doesn’t act that way though.  Her ego is small and her generosity big.  She is honest and sincere in everything online, rather it’s to her benefit or not.  She states her opinion and is never afraid to do so. Shelly, thank you for reminding me to be authentic and genuine online on a daily basis.

Erika Napoletano (@redheadwriting), online friend. This woman has a passion for honesty and tells it exactly like it is every time, no holds barred.  She writes exactly as she thinks it, profanity and all.  You will actually get a B**** slap or two from her on a weekly basis. She writes with passion and reminds all of us that we need to be authentic and if not, she will call you on it via a blog post. Erika’s writing on her blog, Red Head Writing is Rated R usually, but still quite worth the read.

Friends, as you can see these are just a few women and the stories how they have inspired me and continue to on a daily basis.  I could go on and on with names of women and the stories, but I only allow myself so many words for each blog post and I have already went way over.

Please share below a story of a woman and how they inspired you! Don’t forget their social media links and yours!

Are you Influencing your Social Network?

I was reading a blog post by one of the branding greats, Chris Brogan about influence and it inspired me to think about and write the following ….
 

Are you Influencing your social network?

I think influence is about not only who knows you, who you know, but of those that do know you … how do they think of you? Do they recommend you? Do they immediately think of you when they hear a certain word or phrase. This all relates back to branding and influence both ….
  • Are you their go to expert for your industry?
  • Are you branding yourself effectively?
 These are the questions I think of relating to my influence and online presence:
  • Do I let my audience know I specialize in social media marketing?
  • Do I talk enough about Facebook, LinkedIn or Twitter?
  • Do I talk too much about Facebook, LinkedIn or Twitter?
  • Do I share information that allows my audience to connect with with me on a professional and personal level?
  • Do my connections recommend me to their network because of my expertise?
  • Do those connections turn into emails, phone conversations and clients?
I challenge you to write down a minimum of 5 questions to ask your social networks, inner circle of friends, strategic partners and your family.  Find out if you are influencing them! If not, your influence is not where you need it to be and your branding focus needs to be put back on track!
If you think you could use some help in this area, do check out my Social Media Marketing Coaching specials I have running thru December 31st. I would be glad to help you increase your influence and expand your brand awareness globally!
Please share who influences you, the questions you would ask of your network about your influence and share what you would want us to know about you.  Your comments and feedback helps all of us to grow and learn.

Are you tired of reading blog post after blog post about personal branding, providing value and content?

Are you tired of reading blog post after blog post about personal branding, providing value and content?

I know I am sick of it. They all start to read the same after awhile. All of them, don’t get me wrong are great blog posts, and I will continue to share them on Twitter, Facebook and LinkedIn with you. However, I would like to see something for a change more focused on how to find your brand, provide value and where to locate all this great content that you need to be sharing on social media.

Here’s my take on it:

To find your brand you need to sit down in peace and quiet, and think about what your purpose is for using social media. Do you want to sell something? Educate? Expand your connection base, etc…. If you are an individual providing a service you need to establish your personal brand first, which is what I needed to do!

When I started using social networking sites my goal was to let everyone know who Lissa Duty was and what I was about! I needed to brand myself first and foremost, then focus on growing my business. I went out and established connections with those that are influential in the areas and industries that I focus on. i.e. Small Business Owners, Consultants and Social Media. I identified @BillHurlbut, @PattyFarmer and @LinkedInQueen.

I learned all I could about them, who they were and how I could connect with them. I joke and say “I made them my best friends”. Not literally! I made sure I got to know them on a personal level, which was who they were, what they represented and the value they provide in the social networking community. I soon learned how smart and connected they were. I didn’t ask them – “Please tell your connections about me on social media”. I instead focused on developing a relationship and rapport with them, so they would want to tell their friends about me.

How to provide value? First you need to determine what kind of information would be of interest to those following you. Keep in mind it does need to be related to your industry for the most part, after all you are using social media to sell your services/products right? Think about what you know that is essential to your industry and your clients. Share tips that would help your ideal client make important decisions. Of course, don’t share company secrets or give away the milk for FREE. (I’m sure you all have heard the phrase “Why buy the cow, when they can get the milk for FREE”.) Share enough to make them want to connect with you in a more personal way. Perhaps they’ll message you a follow up question.

Content – the biggie! This covers two areas:

    • Finding industry related articles that would interest your followers. Start using a RSS reader like Google Reader and every time you find a blog that someone else has Tweeted or shared on Facebook/LinkedIn that would interest you and your connections subscribe to it in Google Reader. This is a quick and easy way to find great content for you to share on social networking sites. (Watch videos on eHow – How to use & setup Google Reader.)

 

  • Writing content yourself to share on your blog. Ask your connections on social media what they would like to learn more about related to your industry. I often find questions that people ask me about social media turn into some really great blog posts! Share success stories of your other clients. Get your readers interested in reading and learning more about you. (Read more about blogging.)

I trust this post gave you some ideas on how to build your personal brand, provide value and content, instead of just all the whys! Give me your feedback and let me know what you think needs to be added or you would like to read more about in future blog posts!

Thanks for reading!

Personal Branding – My opinion!

I follow about 30 different social media blogs and have noticed over time that everyone gives their opinion on personal branding – i.e. what to share, what not to share, the big sharing No No’s! I thought it was time I share my opinion. Here goes . . .

Personal Branding -My Opinion

Frankly, I am tired of reading others blog posts, articles etc. . . .saying don’t tweet or update your status with what you are eating, how you are feeling, etc. . . I guess the authors of those posts where tired of reading these type of updates and decided to send their network an indirect heads up.

I think we all have common sense and know what we want to share with our network of friends, followers, connections.

If I decide to share the fact I am eating my favorite meal (Spaghetti or Cheese Enchiladas, double rice no beans) on Twitter or Facebook then I will do so. And I bet someone would comment on the update. It’s not so much what you share, but how you share it! See examples below:

I am sitting down to eat spaghetti that my sister @jimibratt prepared. She makes the world’s best in my opinion!

My purpose here would be to make my sister feel good and also let all of my followers know her Twitter id in case they want to connect with her.

Excited! Just met with a new client @careerdesign. They are working on revamping their website http://career-design.com!

My purpose here would be to let everyone know I was excited and why (i.e. new client), my client’s Twitter id in case they would like to follow and also about their website. Someone in my network may know a great connection or have some advice or words of wisdom for my client.

My point with all this rambling is:

It’s not so much what you share! It’s how you share it! In other words, Write it creatively! Make it interesting! Have a purpose! The little pieces of information you share about yourself is how you connect to your network and how they connect to you. Personal Branding after all is in essence who you are and what you want your network to know about you! Just be yourself, share great information and you will grow personally and professionally.

Personal Branding is a strategy you use to share information and your knowledge! Don’t let it intimidate you and by all means don’t let some other blog author tell you what you can and cannot share on Twitter, Facebook, or whatever social networking sites you like to use.

Please share your comments with me and the readers of this post! Everyone has a great perspective and advice to add to make us all better at Personal Branding!