Archive for Social Media

10 Awesome Ways to ROCK Mashable’s Social Media Day 2014

Best Ways to Celebrate Social Media Day

Addison Social Media Day Proclamation 2014, Dallas Social Media ConferenceSo are you wondering “What is Social Media Day and why does Lissa keep talking about it”? Social Media Day is an annual celebration of social media and the impact it has made on how we do business. Through the power of social media EVERYONE from all walks of life can connect, do business and compete with the top brands.

In 2010, technology giant Mashable successfully received the first Social Media Day Proclamation from Victoria, B.C., Canada. Cities around the globe quickly followed suit.

BTW … Addison, Texas made a Social Media Day Proclamation this year to honor Social Media Day and the DFW Rocks Social Media Conference. [Read the story]

Businesses and individuals from around the world and I mean literally the world gather together at meetups, tweetups, conferences, events, and happy hours to celebrate June 30 – Social Media Day. No matter what day of the week June 30 falls on; this is the official day everyone around the world will be celebrating the power of social media. Enough about the history of Social Media Day, as promised . . .

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Way #5 to Get Rich Using Social Media

I am sure you figured you by now that you can’t get rich using social media. You can certainly use social media to help you get rich, but social media isn’t the only factor.

In the previous post, “Way #4: HOW to Get Rich Using Social Media” I answered four very important HOW questions about brand messaging, content strategy, content generation and social media maintenance. I shared with you the very important second step in a Social Media Plan.


Today I am addressing the third step – IMPLEMENTATION!

It is easy to make a plan, but implementing the social media is easier said than done. You must first define these important parameters.

Why should I post?

Meet new potential customers – that is the short answer.

In today’s world businesses that are not using social media on some level are looked at as out-of-date. This isn’t the message you want to give to your future customers.

  • You can reach people with social media that might not have learned about you otherwise.
  • You can feature your product and services in a way that people will get and want to “Share” with their online network (friends).
  • You can show your businesses personality with the different kinds of content you post.

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Way #4: HOW to Get Rich Using Social Media

Did you fall for that lead again? You can’t get rich by using social media. You can make new connections, meet potential customers and have fun along the way.

In the previous post, “5 Ways You Can Use Social Media to Get Rich” I asked you several questions that related to the WHY, WHAT and WHERE.

I think it is time I answer some of your questions that you came up with when reading the prior post – the HOW.

How do I get the word out about my brand / brand message online?

Create blog posts, videos, images and tips. Being a small business owner, I know what it is like to be on a budget. Find creative ways to share your brand message. For instance, take a photo when you see something creative that you can write a blog post that would tie to your brand message. It’s ok to create your own content, but make sure it is professional in quality. You can’t redo that first impression.

How do I find others’ reputable content to share on social media?

Start with looking to sources such as Fast Company, Forbes, Harvard Business Review, Huffington Post, Mashable and Alltop. You’ll find other content along the way to add into the mix as your reputable sources.  Read More→

5 Ways You Can Use Social Media to Get Rich

Now that I have your attention, I must confess there is no magic bullet to getting rich using social media and any social media person that tells you that is misleading you.

There are many ways to use social media to get attention, drive traffic to your website and brand yourself as an authority.

These can certainly lend to your goal of “getting rich”, but social media alone will not create this opportunity. Start with answering these questions below, which will help you to use social media to “get rich”.

 Let’s start with the WHY

  •  Why are you using social media?
  • Why do you feel social media is important in achieving these goals?
  • Why is this important to your potential customer?

 It’s time for the WHAT

  •  What do you want your potential customer to know about you / your brand?
  • What different kinds of content would you share to generate interest about this topic?
  • What makes your product / service different from the guy next door who charges less?

You need to integrate blogs, videos, tips and others’ reputable content to get your message across. You have to reach your potential customers the way they learn and remember you and your product / service best.

Last, but certainly not least is the WHERE

  • Where is your future customer visiting?
  • Where is the best platform to market your product / services?
  • Where is the close (the sale) going to take place?

If the best platform to market your product / service doesn’t match where your ideal customer frequents, you will have to get creative and use different methods to drive them to the best platform to highlight your product / service.

“Don’t put the cart before the horse” is something I refer to frequently when talking with small business owners about using social media.

They have created and started posting on social media platforms with no real purpose or reason defined besides “a friend told them they needed too” or I love this one “because everyone else is”.

Even if you have been using social media for years, every now and again you need review and evaluate the WHY, WHAT and WHERE

Don’t worry I didn’t forget about Way #4 HOW to Get Rich Using Social Media

Go check it out NEXT.

[Commercial Break: Want more great information like this? Check out the DFW Rocks Social Media 2nd annual conference on June 29 & June 30, 2013! Early registration ends April 30th.]

It’s your turn … What question would you add to this list? Comment below.

I challenge you! Make Social Media Resolutions and stick with them.

Are you making the RIGHT Resolutions? Similar to making a New Years Resolution, I challenge you to make a Social Media Resolution. As small business owners, we need to make a committment to use social media effectively and follow through with it. I promise if you commit to updating your social media sites, i.e. Facebook, Twitter, LinkedIn and Pinterest regularly you will start seeing results with expanding your online brand, client base and bottom line.

* This post was published prior, but is still relevant, important and valid for increasing your online presence. So read it! Act on the suggested resolutions and let me hear about your successes online!

As many of you know Wednesday was Social Media Day as declared by Mashable, even though I was tied up in meetings most of the day, I felt torn, because I wanted to be online reading all the great Social Media Day content. I did get to catch up on a little reading the past few days and some if it made me do some thinking and evaluation.

As a social media marketing strategist, often times I am so busy working on my clients’ accounts and teaching others how to leverage Facebook, LinkedIn and Twitter that I end up neglecting my own business.

I decided like to make a Social Media Day Resolution. We make New Years Day Resolutions, so why not Social Media Day Resolutions. My resolution is relating to one key piece of social media that is essential in growing your brand.

My resolution is to keep my website current. I will do this by adding important events that I am participating in and blogging, which as you know is essential for driving website traffic and SEO. I have a tendency to know I need to do things on my website, but keep putting them on the bottom of the priority list.

If you don’t have a top notch quality website and updated blog you are missing a key part of social media. The whole purpose of using social networking sites for marketing is to drive traffic to your website. The more your network will learn about you and your services the more they will hire and recommend you to others.

Here are a few suggested resolutions for you to consider:

  • Blog WEEKLY. If you know you need to blog and either don’t have the time or desire you hire a ghost blogger. A lot of VAs offer ghost blogging services. I even do ghost blogging for some clients, depending on their product and services. More on blogging…Have you read Why Blog and What to Blog about?
  • Be ACTIVE on social media. Don’t just do your obligatory Status Update, daily or weekly, whatever standard you have set for yourself. Realize that making one status update per week on social media is almost pointless for you. Your connections need to see you name in front of them repeatedly and it needs to be in front of them sharing great content and having conversation. Not pushing your product or services constantly.
  • Grow your NETWORK. I just love when I am chatting with someone about social media and they tell me “I Tweet or use Facebook for marketing my business”. Being a social media strategist, I’ll immediately go to Twitter and see when their last Tweet was and how many people are following them. Sorry to say this, but you can Tweet all day long, but if you only have 200 people following you and they are following 2000 the odds that your Tweets are getting seen is not likely. You need to make new connections daily to get the word about you and your brand on social media.
  • Let your CONNECTIONS know you on different levels. Take your online connections to other social media platforms, so they can learn about you in different ways, i.e. when you connect with someone on Twitter and you really find them interesting and you would like to be connected with them for another reason (potential client or referral source for you) invite them to be your friend on Facebook. They will get to know you on a more personal level and then you can even follow up with them via a phone conversation or Skype video chat perhaps.
  • FOLLOW up. How many times have you made an important contact in person or online and never found the time to seal the deal. Make sure you follow up with all commitments and request you have made online. Your online reputation is important and a key part of getting recommended or them contacting you for your services is to follow up. Make sure that you set aside time, at least every few days to complete these tasks you committed to doing.

Now that I have told you what my Social Media Resolution is and gave you some ideas for ones you should consider I ask you the following:

  1. Let me know if you see something on my website that you feel I should add or do definitely.
  2. Comment on this post with topics you would like to read a blog about. (I really like writing, but I don’t like my blog posts to be the same-o-same-o, like many other people in social media. Sometimes I feel like I am reading the same blog written in 10 different ways.
  3. Tell me your Social Media Resolutions, so I can help hold you accountable, as I need you to hold me accountable.
  4. Share your additional resolutions ideas you think should be on this list, so when others read the comments they’ll get your great suggestions also.

Here goes my shameless self promotion: If you need to learn more about how to leverage Facebook, LinkedIn and Twitter to grow you network you can schedule a social media coaching session with me. If you don’t have the time and enthusiasm for maintaining your social networking sites, but realize it’s essential to growing your brand I can help you. I actually provide this service for my clients.

Thanks for visiting my blog! Look forward to next time!