There are many ways you can mange Facebook Fatigue. The best way is to learn how to manage your Facebook Newsfeed, so you are seeing the updates from the people and pages you want to see. Make it easy to access them quickly and learn how to manage your time.
I had the opportunity to address some of this on The Texas Daily, a cable TV show. Here is the video in case you missed it:
I am sure you figured you by now that you can’t get rich using social media. You can certainly use social media to help you get rich, but social media isn’t the only factor.
In the previous post, “Way #4: HOW to Get Rich Using Social Media” I answered four very important HOW questions about brand messaging, content strategy, content generation and social media maintenance. I shared with you the very important second step in a Social Media Plan.
It is easy to make a plan, but implementing the social media is easier said than done. You must first define these important parameters.
Meet new potential customers – that is the short answer.
In today’s world businesses that are not using social media on some level are looked at as out-of-date. This isn’t the message you want to give to your future customers.
Did you fall for that lead again? You can’t get rich by using social media. You can make new connections, meet potential customers and have fun along the way.
In the previous post, “5 Ways You Can Use Social Media to Get Rich” I asked you several questions that related to the WHY, WHAT and WHERE.I think it is time I answer some of your questions that you came up with when reading the prior post – the HOW.
Create blog posts, videos, images and tips. Being a small business owner, I know what it is like to be on a budget. Find creative ways to share your brand message. For instance, take a photo when you see something creative that you can write a blog post that would tie to your brand message. It’s ok to create your own content, but make sure it is professional in quality. You can’t redo that first impression.
Start with looking to sources such as Fast Company, Forbes, Harvard Business Review, Huffington Post, Mashable and Alltop. You’ll find other content along the way to add into the mix as your reputable sources. Read More→
Photo Credit: Scott Bratt
So, I am browsing my Facebook Newsfeed, commenting on others updates, giving out some “Like” love and posting status updates when I happened to notice a picture that came up in my Newsfeed from my nephew!
It was a bag of Doritos that had been opened from the side of the bag vs. the top. He included this phrase:
It immediately inspired this blog post … BTW, he was at school when he posted the photo – don’t worry, I doubled check he was on lunch break!
I have never been considered a “Rebel” by my family or friends! I’m a rule follower for the most part. Just ask my clients that want to have a Facebook Contest that breaks their Terms of Service or my mom who has accused me all my life of “starching my underwear”.
There is one thing I always do rebelliously – I tell it like it is! No ifs, ands or buts! I am a bit more tactful then I was in my early twenties. Thank goodness! You want the truth – ask Lissa. I don’t worry with what people want to hear, but rather what they may need to hear! This is how I live my life and manage my business! People trust me because I am bluntly honest!
Here are 5 things you can do ONLINE to “Be a Rebel” and get social media results:
– Take up a cause. Not a cause that everyone else is doing, but something that is perhaps a little different, but has meaning for you.
Blog about your cause and ask others to comment and share about their cause on the post. The more interaction you get on your blog post, the more people that will share the post on their social media profiles, which will mean, more people will see, read and comment on your blog. (Just look at RedHead Writing. It worked for her.)
– Give your opinion. Share the good, the bad and the ugly. People want feedback. Do it nicely though!
When you share your opinion with others they usually appreciate it, thank you, ask you for future opinions, plus when others want an opinion, you’ll get recommended.
– Ask for feedback. Take a poll, ask others what they think! People want to share and help you. It’s in their nature.
When they comment / interact with you providing their feedback others will see it, wonder what they are commenting about, click to go read and usually comment also. Now you have made a new connection.
– Share photos that make people think. Don’t post the same photo that everyone else does. Be unusual.
Take photos of stuff around your office / in your home. Weird things you see at places when you are out and about. Example: Post a photo of a USB cable that you took with your iPhone and add the caption “Name 10 things you can do with this cable besides hook up your printer”. You’ll get comments back like hook up the scanner, take photos off your phone, tie myself to the desk, strangle the UPS guy if that package doesn’t arrive, etc.
When you post something different than every one you get comments and shares! Comments / shares equal interaction, which means higher preference in the Newsfeed of your friends / those that “Like” your page, which gets you a further reach on Facebook.
– Stand out in the crowd. Easier said than done? Not really. All you have to do to be different is BE YOURSELF.
No one person is alike. We all think somewhat different and look somewhat different. Stop worrying so much about what everyone else thinks and be who you are! I practice this day in and day out and it has got me to where I am today. The more you are unique the more friends you will attract. They will have conversation with you / about you that their friends will see / hear about and want to know YOU!
I can’t wait to hear your thoughts, but one last thing first:
If you live in / near Dallas, Texas – Check out the DFW Rocks Social Media Day Conference on June 30th. Some of the who’s who in Social Media is speaking, which includes Andrea Vahl aka Grandma Mary, co-author of Facebook Marketing All-In-One for Dummies, myself of course – Lissa Duty, Robin Moss, Patty Farmer, J.R. Atkins, Fred Campos, and to end the day – a Social Media Q & A Panel featuring Giovanni Gallucci, Neil Lemons and Mike Merrill. Social Media Day Conference is $30. Register NOW!
This all day social media event will be followed immediately after with a Mashable community event – Social Media Day Happy Hour at 4 pm in Addison, Texas. Social Media Day Meetup is FREE! RSVP Now!
I know how it is, you are busy busy working away and don’t always have time to make some changes. Well here are some great tips to make some little tweaks that can give you big results.
With the new Timeline you have 12 apps available to showcase but only the first 4 show on the first line. One of those Apps has to be the Photos App. Take a look at what EasyLunchBoxes has done with their Apps! Fantastic!
Powerful stuff to make you stand out from the crowd. Also make sure you have your website address in the About section. The About section is now very prominent on your Timeline and can have a call to action in it (unlike the Cover photo which can’t have a call to action)
These custom images for Apps are easy to add (just click the down arrow to show all your Apps, click on the pencil in the upper right corner of the App, then click Edit Settings – you’ll see the place where you can add the image) Designing these App images doesn’t have to be hard either. Use a tool like Paint, or Photoshop if you are handy with those. Even take a look at how I created my Cover photo using PowerPoint in this tutorial: https://andreavahl.com/facebook/hot-tips-on-facebook-timeline-for-pages.php
Or, if you are working with a graphics designer, use their services to have a cohesive branded look across your website and other social media sites. But don’t let budget stop you from getting a new graphics. There are designers that do a decent job on www.fiverr.com for just $5! Such a deal.
Use your new Timeline to tell your Story. Now that Timelines are here, use this valuable real estate to showcase good things that have happened or products that you want to draw attention to. All you need to do is click on the little star in the upper right corner and the post will be bigger.
If you are having some trouble getting engagement on your Page, go out and talk to other Pages as your Page. Be social, people! All you need to do is Like their Page as your Page, then watch your Page News Feed and comment. See how social Professional Carpet Systems is? Very nice! And it only takes a few minutes a day to connect.
Are you just posting once a day? Once a week? Well I have some news for you, more is better. Studies have shown that posting 2-5 times a day is ideal. But it may depend on your audience. You need to vary your posts to appeal to different segments of your market. Some people like videos, some like photos, others want links to articles. Now it sounds like a lot of work, but it really doesn’t have to be bad. Remember those other Pages you Liked as your Page? Share some of their posts. Don’t be stingy. Spread the love.
Find articles on Twitter or post some of your best blog posts from time to time. It’s ok that some people have seen those posts. If it’s evergreen content it’s still relevant! Have an editorial calendar so that you know what you are posting when. Post a question or something fun and random. Mix it up. You will be surprised with your results. More engagement, more Likes, and more fun!
If you want to take your Facebook Page to the next level and use it to get leads for your business, you might be interested in my new product How to Use Facebook to Get Leads for Your Business.
Special thanks to Grandma Mary for this guest post contribution! (The 2nd guest blogger I have had on my blog – I’m flattered and honored to have made such great connections and Twitter friends. As I say and teach “Ask for what you want – all they can say is NO!” This thinking has paid off for me over and over again. This is absolutely one of those times. ~ Lissa
Grandma Mary is a slightly cranky Social Media Edutainer, helping small businesses leverage the power of social media. She provides entertaining how-to videos on Twitter, Facebook, YouTube, LinkedIn and more. Her alter ego, Andrea Vahl, is the co-author of Facebook Marketing All-in-One for Dummies. You can find Grandma and Andrea at www.AndreaVahl.com.
Are you ready to order your copy of 25 Tips to Twitter Success: Learn How to Market Yourself, Brand and Business Online, Includes 7 New Tips for Advanced Twitter-Sight?
Important Note: This book was published in 2014. Tools mentioned within may no longer be available. Strategies are still quite applicable.
