Your LinkedIn® Professional Network: How to Connect, Optimize, and Implement for Success
Your LinkedIn® Professional Network: How to Connect, Optimize, and Implement for Success will teach you how to create top of mind awareness within your network. Branding, Optimizing Your Profile, and using Search to Grow Your Network are the keys to LinkedIn® success.
Use this book as your go-to CliffsNotes. Highlight it, mark it up, refer to it, put it into action, and most importantly—go forth and achieve success.
Here is the background … John Nosal and I have counseled countless individuals privately and in groups on effectively how to understand, optimize, and effectively use LinkedIn since 2009. John specifically has been teaching a monthly LinkedIn Workshop at Career Connection, plus offering a private SEO Your LinkedIn Profile service. I have been teaching LinkedIn to private clients and a workshop style format through Career Design Associates, Inc. In 2012, John and I partnered together and started co-training on the value of LinkedIn to groups around the Dallas-Fort Worth Metroplex.
This book features the tips we both have been teaching to others and using to grow our online presences. It doesn’t just teach you HOW to register a profile, it teaches you HOW to optimize your profile, establish relationships and continually create top of mind awareness among your LinkedIn® Professional Network.
The book is divided into eight sections:
- Understanding Home
- Your LinkedIn® Profile
- Keywords / Search Engine Optimization
- Growing Your Network
- Privacy & Settings
- Last But Not Least
In this book, Your LinkedIn® Professional Networking: How to Connect, Optimize, and Implement for Success, John and I walk you through each section of LinkedIn®, we share basic and advanced strategies for each, feature a Q&A section of the common questions, plus teach you how to achieve success by creating an optimized profile, searching and developing relationships, generating content and using focused strategies to maximize your impact on LinkedIn®.
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Praise for Your LinkedIn® Professional Networking: How to Connect, Optimize, and Implement for Success
Lissa’s knowledge and effectiveness in understanding social networking platforms is impressive. Your LinkedIn® Professional Network is another example of her ability to take a complicated platform and translate into useful tips for achieving success.
~ Bernadette Coleman, CEO of Advice Interactive
Lissa’s strategies for maximizing use of LinkedIn® and John’s processes for increasing LinkedIn® Profile visibility with Search and SEO have been extremely beneficial!
~ Tony Cummins, CMP, CMM THE MEETiNG DEPARTMENT
Lissa’s knowledge and easy explanation of how to leverage LinkedIn® is a breath of fresh air. She will share how to uplevel your network in Your LinkedIn® Professional Network. As the “CEO of SEO” John shares exact SEO practices and how to implement them in order to dominate LinkedIn® Search. I highly recommend you pick up your copy today, to increase your LinkedIn® professional network tomorrow!
~ Patty Farmer, International Speaker, Best-selling Author and Radio Host
LinkedIn® is an underutilized platform by business owners! It has countless features that you can use to increase your real-time digital footprint. I highly recommend you get busy getting “Linked-In” today!
~ Rob Garner, author of Search & Social: The Definitive Guide to Real-Time Content Marketing
I will be recommending my clients to read Your LinkedIn® Professional Network. Lissa and John’s knowledge on leveraging this social networking platform and their ability to dissect it into bite-size strategies for generating results for job seekers and business owners is unmatched.
~ Helen Harkness, Ph.D., Author Capitalizing on Career Chaos, Don’t Stop the Career Clock, and The Career Chase
Lissa is my Go-To Social Media Coach and Your LinkedIn® Professional Network is another example of exactly why she is my social media coach and everyone else’s. Pick up your copy today – you will not be disappointed!
~ Jeff Klein, founder of Speaker Co-op
As an authority in sales, leadership, and speaking it is vital that I stay up on the latest marketing strategies for business owners. Lissa and John’s explanation of these practical strategies for applying them on LinkedIn® is effective and results focused. I highly recommend everyone pick up a copy of Your Professional LinkedIn® Network: How To Connect, Optimize, and Implement for Success.
~ Dean Lindsay, author of The Progress Challenge and Mastering the Prospecting and Connection CODE
Your Professional LinkedIn® Network is a step-by-step explanation of LinkedIn®. Lissa’s understanding and John’s teachings on identifying and using keywords to enhance SEO is irreplaceable. I highly recommend this book to everyone wanting to be more adept at using LinkedIn®.
~ David Ronquillo, E.A., DFWTaxHelp.com