What Kind of Green Are You? Time to Pinch Yourself

What Kind of Green Are You? Time to Pinch YourselfSo when you think about the word “green” what do you immediately think of?

Ideally we want to all be the “growing” green, but to be in growth mode you need to leverage and consider each meaning of green.

Let’s explore how others use the word green, what it can mean and symbolize in your life and business.

5 References to Green

  1. Money“I need some green” or greenbacks
  2. Go – could mean go somewhere, move forward or get out of my way
  3. Growing – like trees grow when they are green, they are experiencing growth
  4. Greed – love of money, possessions, will sacrifice self or others to satisfy the need
  5. Sick“I am feeling green” meaning under the weather, not quite like themselves

Did that make you think about green in a new way? Now think about your business, the clients you serve or the company you work for and how green is important to each of those.

Ideally we want to all be the “growing” green, but to be in growth mode you need to leverage and consider each meaning of green. Read More→

4 Things You Should Do for Your Business During Dallas Startup Week & Every Week

Dallas Startup WeekBefore we talk about the 4 things you should do for your business during Dallas Startup week and every week, let’s talk about what Dallas Startup Week actually is about and why it was created.

Dallas Startup Week is a celebration of you – the entrepreneur aka business owner! It was started by entrepreneurs, organized and put together by entrepreneurs.

So WHY is Dallas Startup Week celebrating YOU this week?

You are still at it in spite of…

  • The days of doubts and second guessing your decisions
  • The periods of feast or famine when it comes to clients and income
  • Everyone in your family thinking you are a workaholic nut

You realize…

  • As an entrepreneurial minded business owner you need to always be working to develop the best next thing while continuing to focus on serving your current customers
  • 5 out of 10 businesses fail within the first 5 years and you are determined your business isn’t going to be one of those
  • To succeed as an entrepreneur you need moxie (and you have it)

Read More→

Are you Jack-of-all-trades, master of none? Know your expertise!

Know Your Expertise and Stick to It. Don’t Be the “I do that too” guy!  ~ Lissa Duty

Don’t be a Jack-Of-All Trades: Know Your Expertise
In today’s economy it is very easy to be tempted to take on projects that are not your expertise to pay the bills. (And, yes, I have been there. Being a small business owner is not always easy.)

When you work, speak or write out of your realm of expertise no matter what the reason, it has an affect on you, your brand, your clients and even others.

Risks to Your Brand

  1. Brand messaging gets cloudy. What do you do again? 
  2. Strategic partners are no longer strategic partners. You are now their competitor
  3. Loss of respect from industry peers when you misspeak on your supposed expertise

Read More→

15 Ways to Support Others, Help Yourself and Your Brand Online and Offline

15 Ways to Support Others, Help Yourself and Your Brand Online and OfflineThere is no better satisfaction than supporting a cause. One of the side effects of supporting others is how it helps you and your brand online and offline.

The Best Reasons to Help Others

  1. Helps someone in need
  2. Makes you feel good
  3. Creates goodwill for your brand

The simple fact is when you help others it triggers endorphins in your body that makes you feel good. It builds positive feelings about you and your brand in the community.

Lately, I have had several opportunities to support causes and charities, which has got me thinking about the affect it has had on my brand to be connected with the good will I have been creating.

Supporting others doesn’t always mean you have to make a financial contribution. Read More→

10 Awesome Ways to ROCK Mashable’s Social Media Day 2014

Best Ways to Celebrate Social Media Day

Addison Social Media Day Proclamation 2014, Dallas Social Media ConferenceSo are you wondering “What is Social Media Day and why does Lissa keep talking about it”? Social Media Day is an annual celebration of social media and the impact it has made on how we do business. Through the power of social media EVERYONE from all walks of life can connect, do business and compete with the top brands.

In 2010, technology giant Mashable successfully received the first Social Media Day Proclamation from Victoria, B.C., Canada. Cities around the globe quickly followed suit.

BTW … Addison, Texas made a Social Media Day Proclamation this year to honor Social Media Day and the DFW Rocks Social Media Conference. [Read the story]

Businesses and individuals from around the world and I mean literally the world gather together at meetups, tweetups, conferences, events, and happy hours to celebrate June 30 – Social Media Day. No matter what day of the week June 30 falls on; this is the official day everyone around the world will be celebrating the power of social media. Enough about the history of Social Media Day, as promised . . .

Read More→