Know Your Expertise and Stick to It. Don’t Be the “I do that too” guy! ~ Lissa Duty
In today’s economy it is very easy to be tempted to take on projects that are not your expertise to pay the bills. (And, yes, I have been there. Being a small business owner is not always easy.)
When you work, speak or write out of your realm of expertise no matter what the reason, it has an affect on you, your brand, your clients and even others.
Risks to Your Brand
- Brand messaging gets cloudy. What do you do again?
- Strategic partners are no longer strategic partners. You are now their competitor
- Loss of respect from industry peers when you misspeak on your supposed expertise