Archive for Facebook

What the #HASHTAG? Using Hashtags on Facebook

By Lissa Duty

Thursday, December 12th, 2013

Yes, you should be using hashtags on Facebook to reach a new audience with your Facebook Business Page Posts. This post includes what, why, how, and tips for participating in hashtag conversations.

This how-to video answers the following questions:

What is a hashtag?
How do I use a hashtag on Facebook?
Why Should I use a hashtag on Facebook?

Do you want to reach a new audience on Facebook?

Integrating hashtags in your Facebook page posts will help others to find your Facebook Business Page / Facebook Profile when they run a hashtag search.

You can participate in conversations as your page with other pages that are using hashtags within their posts.

You can participate in conversations as your profile within other individual’s profiles that are using hashtags within their public Facebook posts.

Categories : Facebook

Tags : hashtags, hashtags on facebook, what is a hashtag

10 Tips to Manage Facebook Fatigue & Your Facebook Newsfeed

By Lissa Duty

Friday, May 31st, 2013

There are many ways you can mange Facebook Fatigue. The best way is to learn how to manage your Facebook Newsfeed, so you are seeing the updates from the people and pages you want to see. Make it easy to access them quickly and learn how to manage your time.

I had the opportunity to address some of this on The Texas Daily, a cable TV show. Here is the video in case you missed it:

10 Tips to Manage Facebook Fatigue & Your Facebook Newsfeed

Categories : Facebook

Tags : DFW Rocks, facebook, Facebook Fatigue, Facebook Newsfeed, Facebook Time Management, How do I control what I see on Facebook, How to I Understand My Facebook Newsfeed, Lissa Duty, Manage Facebook Newsfeed, Pages, Social Media, social media coach, social media consultant

Facebook Page Marketing Secret: Why I covet your Facebook Comments and Shares, not just Likes!

By Lissa Duty

Thursday, January 3rd, 2013

Did the post title above get your attention? Good. So why do I covet your Facebook Comments and Shares, not just “Likes”!

Because the Facebook algorithm is strongly affected by engagement, which affects the reach received in the Facebook Newsfeed that a Facebook Status Update, Facebook Share or Facebook Link post receives. Whew! That was a lot of fancy words.

Check out this image of how just a few Comments and Shares, coupled with “Likes” can make a small page liked Fabric Cafe go viral.

So what does that all mean in Layman’s terms? How does it affect you as a Facebook Page owner?

It means that you can post all day long on your Facebook Page (I am not talking your Facebook personal profile) and if you don’t get any Comments, Shares and “Likes” your posts will most likely not be seen by those that have clicked “Like” on your Facebook Page, unless you pay Facebook to Promote the post or they go to visit your Facebook Page.

One of the reasons for this is when someone logs into their Facebook account their default setting for “Home” aka Facebook Newsfeed is “Top News” unless they manually elect to change this to “Most Recent”. (This applies on your computer and when using the Facebook app on your iPhone / iPad / Android devices / etc.

Go change yours now and check it periodically. It will default back to “Top News” frequently. Tell all your Facebook Friends and Facebook Fans to fix this ASAP.

What are some of the factors that affect a Facebook Status Update’s visibility in the “Top News”? Glad you asked:

Pages / People that you have communicated with via Comments, Shares and “Likes” on Facebook regularly and recently
Updates that have received lots of engagement. i.e. Comments, Shares and “Likes”. (Note: Comments & Shares has a greater impact on this then just a post with a lot of “Likes”.)
Facebook was feeling generous

What can you do to increase your visibility, get into the “Top News” and reach as many as possible on Facebook?

Post on your Facebook Page. Post regularly at the times of that day that your client would be online.
Drive Engagement on your page. Use Photos / Ask Questions / Ask for Comments and Shares not just “Likes”.
Build your “Online Army – Your Network”. The friends, clients / customers and strategic business partners that you can count on to Comment and Share your Status Updates.
Be Sincere and Funny. Share information that people will want to share with their network. Don’t just Sell, Sell, Sell! You won’t get anywhere with this strategy and you will most likely lose “Likes”

What else can you do? Educate your fans “Likers” as I have called them in the past for fun! (See “Moving your Facebook Friends to Fans or Likers”.)

Ask them to elect to “Get Notified” when you post an update. With this feature, when you post a Facebook Status on your Facebook Business Page those that have “Liked” your page will receive a Notification alert that you have posted new content.

There are two ways to do “Get Notifications” from Facebook Pages:

Now for those of your fans (I’m old school and still use this term way too much!) that do elect to “Get Notified” they will receive an update every time you post something on your Facebook Page directly from Facebook. Posting to Facebook from 3^rd party services like HootSuite will not give them the Notification Alert. Also, if you post something on your Facebook Page, don’t like it and delete it, then repost they will get a 2^nd alert. Be cautious of this when posting updates, try and make sure it is right the 1^st time. Keep in mind you don’t want to torture them with unnecessary alerts on their computer, smartphone, etc. It might cause them to elect NOT to “Get Notified”.

So let’s talk a little more about this “Online Army – Your Network”! What can you do to grow your Online Army and help your Online Army succeed?

Add the people to your “Close Friends” list on your Facebook Personal Profile so you will get a Notification when they post
Watch for their Facebook Profile Updates and Comment, Like and “Share” when appropriate
Elect to “Get Notified” from their pages
Watch for their Facebook Page Updates and Comment, Like and “Share” whenever possible

Remember that Comments encourages comments. Shares encourages shares. “Likes” encourages likes. Give to your “Online Army” and they will reciprocate. Don’t be afraid to ask them to “Share” and Comment.

Now that you have read this post and been educated on Why I covet your Comments and Shares, not just your “Likes” you are part of my “Online Army”, so please click “Like” and “Share” below and by all means, don’t forget to comment!

I know you have value to add to this post …. so comment away!

Categories : Facebook

Tags : Difference between Top News and Most Recent, Fabric Cafe, facebook, Facebook "Likes", Facebook Comments, Facebook fans, Facebook Most Recent, Facebook Newsfeed, Facebook Pages, Facebook Profile, Facebook Shares, Facebook Top News, likes, Lissa Duty, Why do I want Facebook Shares

The New Facebook Timeline … Four Ways to Improve Your Facebook Page Right NOW

By Lissa Duty

Thursday, March 15th, 2012

Does your Facebook Page need a little zip? Chances are it could be a little peppier.

I know how it is, you are busy busy working away and don’t always have time to make some changes. Well here are some great tips to make some little tweaks that can give you big results.

Use Your Apps Wisely

With the new Timeline you have 12 apps available to showcase but only the first 4 show on the first line. One of those Apps has to be the Photos App. Take a look at what EasyLunchBoxes has done with their Apps! Fantastic!

Powerful stuff to make you stand out from the crowd. Also make sure you have your website address in the About section. The About section is now very prominent on your Timeline and can have a call to action in it (unlike the Cover photo which can’t have a call to action)

These custom images for Apps are easy to add (just click the down arrow to show all your Apps, click on the pencil in the upper right corner of the App, then click Edit Settings – you’ll see the place where you can add the image) Designing these App images doesn’t have to be hard either. Use a tool like Paint, or Photoshop if you are handy with those. Even take a look at how I created my Cover photo using PowerPoint in this tutorial: https://andreavahl.com/facebook/hot-tips-on-facebook-timeline-for-pages.php

Or, if you are working with a graphics designer, use their services to have a cohesive branded look across your website and other social media sites. But don’t let budget stop you from getting a new graphics. There are designers that do a decent job on www.fiverr.com for just $5! Such a deal.

Highlight Posts

Use your new Timeline to tell your Story. Now that Timelines are here, use this valuable real estate to showcase good things that have happened or products that you want to draw attention to. All you need to do is click on the little star in the upper right corner and the post will be bigger.

Talk to Other Pages

If you are having some trouble getting engagement on your Page, go out and talk to other Pages as your Page. Be social, people! All you need to do is Like their Page as your Page, then watch your Page News Feed and comment. See how social Professional Carpet Systems is? Very nice! And it only takes a few minutes a day to connect.

Post More

Are you just posting once a day? Once a week? Well I have some news for you, more is better. Studies have shown that posting 2-5 times a day is ideal. But it may depend on your audience. You need to vary your posts to appeal to different segments of your market. Some people like videos, some like photos, others want links to articles. Now it sounds like a lot of work, but it really doesn’t have to be bad. Remember those other Pages you Liked as your Page? Share some of their posts. Don’t be stingy. Spread the love.

Find articles on Twitter or post some of your best blog posts from time to time. It’s ok that some people have seen those posts. If it’s evergreen content it’s still relevant! Have an editorial calendar so that you know what you are posting when. Post a question or something fun and random. Mix it up. You will be surprised with your results. More engagement, more Likes, and more fun!

If you want to take your Facebook Page to the next level and use it to get leads for your business, you might be interested in my new product How to Use Facebook to Get Leads for Your Business.

Special thanks to Grandma Mary for this guest post contribution! (The 2nd guest blogger I have had on my blog – I’m flattered and honored to have made such great connections and Twitter friends. As I say and teach “Ask for what you want – all they can say is NO!” This thinking has paid off for me over and over again. This is absolutely one of those times. ~ Lissa

Grandma Mary is a slightly cranky Social Media Edutainer, helping small businesses leverage the power of social media. She provides entertaining how-to videos on Twitter, Facebook, YouTube, LinkedIn and more. Her alter ego, Andrea Vahl, is the co-author of Facebook Marketing All-in-One for Dummies. You can find Grandma and Andrea at www.AndreaVahl.com.

Categories : Facebook

Tags : Andrea Vahl, facebook, Facebook Page, Grandma Mary, linkedin, Social Media, Social Media Strategist, twitter, Ways to Improve Facebook

Facebook How To …. Understand Your Newsfeed, User Profile and Business Page

By Lissa Duty

Thursday, March 3rd, 2011

Do you really understand Your Facebook Newsfeed, User Profile and Business Page? What are the differences?

First, I have to address a statement a prospective client said to me last week, which has inspired this blog post:

“Every time I post an update on my business page it posts to my Facebook Profile too.”

My response:

The status update you are posting on your business page is not posting to your Facebook User Profile. The reason you are seeing the updates that you post on you business page is because you have clicked “Like” on your business page and the update is appearing in your Facebook News Feed.

That was a tongue twister to say as you can imagine …. at this point I usually recommend to the prospective client they consider my two hour Facebook Social Media Coaching session in which I explain all these nitty-gritty details.

Understanding Your Facebook Newsfeed ….

When you are logged as your Facebook User Profile the updates in your News Feed consists of status updates of your friends and business pages that you have clicked “Like”. You sometimes will see (based on your friends privacy settings) the new connections your friends have made, comments others have made on their status updates and pages they have recently clicked on “Like”. You will also see your status updates that you posted on your Facebook Wall Tab. This is not an all inclusive list of what you will see in your News Feed, but it gives you an overview.

Understanding Your Facebook Profile ….

When you click Profile while logged in as your Facebook User Profile (not as your business page) you are viewing your recent status updates and Facebook activity. The Profile tab will show your new friend connections and “Likes”/comments you posted on your friends’ status updates and other business pages you like. You will also see the business pages that you have clicked “Like” recently and blog post on 3^rd party websites that you clicked the Facebook “Like” icon.

Understanding your Business Page ….

First I must say that on March 10 Facebook will convert all business pages to the new layout. That is right … if you haven’t already moved your page to the new format you might as well do it before Facebook does it for you.

Before you convert your business page to the new format, do you have any Facebook photos added to your albums? If not go ahead and load up the ones you want visible at the top of your Profile Wall tab now. It’s better to have some pictures up there then the default blue box. If there are pictures in the panes that you do not want to show simply scroll over the photo and an X should appear in the upper right. Click the X on the photo and it will be removed from the pane view. It’s still in the album where it was originally added, it’s just not in the pane view on your Facebook Wall.

Your custom Static FBML tabs still work with the new business pages. You can still have a custom landing tab be the default for new visitors to your page. Instead of the tabs to view listed at the top of your business page going across, they will be in a column on the left. The names of those that like your page are only visible to the admins of the page. The visitors to the page will only see a total count of how many “Likes” the page has.

Once you convert to the new business page you can post on the page as the page or as your Facebook User Profile. You can post a status update as the page then as your Facebook User Profile post a “Like”/comment underneath. The default setting is to posting as the page when you are your business page.

To change this setting:

Click Edit Page on top right hand side
Click Your Settings on upper left hand side
Uncheck the box that says “Always comment and post on your page as Page Name even when using Facebook as Your Name”.

You receive notifications with the new business page format. It shows you those that have liked your page recently, clicked “Like” on the page’s status updates or commented.

To view these notifications you have to be logged in using Facebook as the page. To do this click “Use Facebook as Your Business Page Name”. You can switch back to your Facebook User Profile by clicking “use Facebook as Your Name”.

Business Page News Feed

On your business page News Feed you will see status updates of any pages that you have clicked “Like” when logged in as your business page. Just to clarify … you will not see status updates of those that “Like” your page in the business page News Feed, only the pages that your business page “Likes”.

Business Page Profile

On your business page profile you will see the status updates and recent Facebook activity of your business page, which would include comments posted on status updates of other pages and pages that you have clicked “Like” as the business page. Business pages cannot comment on Facebook User Profiles, at this point, pages can only communicate with other business pages.

As you have seen from all the specifics listed about … Facebook has many intricate details. I could go on and on about Facebook User Profiles and Business Pages. I am going to end with this and trust I have answered your questions.

It’s your turn … what did I miss? Share what you see as essential for other readers of this blog post to know. Looking forward to your feedback and questions!

Categories : Facebook

Archive for Facebook

What the #HASHTAG? Using Hashtags on Facebook

This how-to video answers the following questions:

Do you want to reach a new audience on Facebook?

Read More→

Facebook Page Marketing Secret: Why I covet your Facebook Comments and Shares, not just Likes!

Did the post title above get your attention? Good. So why do I covet your Facebook Comments and Shares, not just “Likes”!

So what does that all mean in Layman’s terms? How does it affect you as a Facebook Page owner?

What are some of the factors that affect a Facebook Status Update’s visibility in the “Top News”? Glad you asked:

What can you do to increase your visibility, get into the “Top News” and reach as many as possible on Facebook?

There are two ways to do “Get Notifications” from Facebook Pages:

So let’s talk a little more about this “Online Army – Your Network”! What can you do to grow your Online Army and help your Online Army succeed?

I know you have value to add to this post …. so comment away!

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