Archive for marketing

I challenge you! Make Social Media Resolutions and stick with them.

Are you making the RIGHT Resolutions? Similar to making a New Years Resolution, I challenge you to make a Social Media Resolution. As small business owners, we need to make a committment to use social media effectively and follow through with it. I promise if you commit to updating your social media sites, i.e. Facebook, Twitter, LinkedIn and Pinterest regularly you will start seeing results with expanding your online brand, client base and bottom line.

* This post was published prior, but is still relevant, important and valid for increasing your online presence. So read it! Act on the suggested resolutions and let me hear about your successes online!

As many of you know Wednesday was Social Media Day as declared by Mashable, even though I was tied up in meetings most of the day, I felt torn, because I wanted to be online reading all the great Social Media Day content. I did get to catch up on a little reading the past few days and some if it made me do some thinking and evaluation.

As a social media marketing strategist, often times I am so busy working on my clients’ accounts and teaching others how to leverage Facebook, LinkedIn and Twitter that I end up neglecting my own business.

I decided like to make a Social Media Day Resolution. We make New Years Day Resolutions, so why not Social Media Day Resolutions. My resolution is relating to one key piece of social media that is essential in growing your brand.

My resolution is to keep my website current. I will do this by adding important events that I am participating in and blogging, which as you know is essential for driving website traffic and SEO. I have a tendency to know I need to do things on my website, but keep putting them on the bottom of the priority list.

If you don’t have a top notch quality website and updated blog you are missing a key part of social media. The whole purpose of using social networking sites for marketing is to drive traffic to your website. The more your network will learn about you and your services the more they will hire and recommend you to others.

Here are a few suggested resolutions for you to consider:

  • Blog WEEKLY. If you know you need to blog and either don’t have the time or desire you hire a ghost blogger. A lot of VAs offer ghost blogging services. I even do ghost blogging for some clients, depending on their product and services. More on blogging…Have you read Why Blog and What to Blog about?
  • Be ACTIVE on social media. Don’t just do your obligatory Status Update, daily or weekly, whatever standard you have set for yourself. Realize that making one status update per week on social media is almost pointless for you. Your connections need to see you name in front of them repeatedly and it needs to be in front of them sharing great content and having conversation. Not pushing your product or services constantly.
  • Grow your NETWORK. I just love when I am chatting with someone about social media and they tell me “I Tweet or use Facebook for marketing my business”. Being a social media strategist, I’ll immediately go to Twitter and see when their last Tweet was and how many people are following them. Sorry to say this, but you can Tweet all day long, but if you only have 200 people following you and they are following 2000 the odds that your Tweets are getting seen is not likely. You need to make new connections daily to get the word about you and your brand on social media.
  • Let your CONNECTIONS know you on different levels. Take your online connections to other social media platforms, so they can learn about you in different ways, i.e. when you connect with someone on Twitter and you really find them interesting and you would like to be connected with them for another reason (potential client or referral source for you) invite them to be your friend on Facebook. They will get to know you on a more personal level and then you can even follow up with them via a phone conversation or Skype video chat perhaps.
  • FOLLOW up. How many times have you made an important contact in person or online and never found the time to seal the deal. Make sure you follow up with all commitments and request you have made online. Your online reputation is important and a key part of getting recommended or them contacting you for your services is to follow up. Make sure that you set aside time, at least every few days to complete these tasks you committed to doing.

Now that I have told you what my Social Media Resolution is and gave you some ideas for ones you should consider I ask you the following:

  1. Let me know if you see something on my website that you feel I should add or do definitely.
  2. Comment on this post with topics you would like to read a blog about. (I really like writing, but I don’t like my blog posts to be the same-o-same-o, like many other people in social media. Sometimes I feel like I am reading the same blog written in 10 different ways.
  3. Tell me your Social Media Resolutions, so I can help hold you accountable, as I need you to hold me accountable.
  4. Share your additional resolutions ideas you think should be on this list, so when others read the comments they’ll get your great suggestions also.

Here goes my shameless self promotion: If you need to learn more about how to leverage Facebook, LinkedIn and Twitter to grow you network you can schedule a social media coaching session with me. If you don’t have the time and enthusiasm for maintaining your social networking sites, but realize it’s essential to growing your brand I can help you. I actually provide this service for my clients.

Thanks for visiting my blog! Look forward to next time!

Do you have a backup plan for your business and clients if something happens to you?

Hey you, small business owner, sole proprietor, one-person business do you have a plan if / when something happens to you? This backup plan and a succession plan are essential and your responsibility as a small business owner. If you are like me, you have your plan all thought up in your head, but nothing documented. It’s time to get busy typing.

First, I want to share a little background on why I am saying this to all of you right now. Recently a young God fearing, beautiful, energetic, successful business woman, Denai Downs Vaughn was in a fatal car accident.  She not only left behind a beautiful little girl and a husband, but a business, a successful BlogTalkRadio show and had an Online Radio Summit planned out and starting very shortly with a colleague, Dale Little. It was a slap in the face for me and many of my friends, which are also many of hers! She was the exact same age as me.

I know, because I am there with you, something happening to you that makes it so you can no longer do business as usual, is a topic no one wants to talk about, think about, etc. However we have to do it! It’s ugly, scary and unpleasant, but it must be do anyway. This doesn’t necessarily have to be a death, as it was in Denai’s case, that makes it so you can no longer work. It can be a heart attack, stroke, or even a loss of limb. As much as we all would like to think we are in control of our fate, we are not.  We can control how we act, drive, the risks we take, etc., but we can’t control weather, tornados, Acts of God, or the actions of others.

I am a small business owner, a sole proprietorship and in many cases, a one-person shop. I do have a team that I bring in on a project-by- project basis, but in general it’s all on me. Every single Tweet, LinkedIn and Faceboook Page update for a client is completed by me.  The blog posts are put up on their websites and published by me. Their email newsletters are drafted and finalized by me.  The logins, passwords and the flow for these accounts are known only by me in most cases.

So what is my plan:

1.  After I complete the setup for a social media client on their accounts I will make sure I give them immediately the websites, logins and passwords for the accounts I created. Print off the logins and passwords and put in my lock box.

2. Backup plan – keep a close friend or relative (my sister in this case) updated on the background about my business. Where it is at growth wise and what kind of services I am doing. She doesn’t necessarily need every detail about who my clients are (she can get this from the lock box and computer records if the times comes where it is necessary), but she needs an understanding of how many clients I have / project scope etc.  (Sis, we are going to need to schedule a monthly meeting I think.)

3. Your team – document who your team is, what kind of information you trust/share with each one, their contact information, what your payment agreement is and the scope of work they complete for you. Print it off and put it in the lock box.

4. Outline – What you do for each client and when do you do it.  Of course I have this and you do to when you submit a proposal to them and get a signed contract back from the client, however you need this accessible easily in case something happens to you.

5. Colleague – You must talk with and designate a trusted professional in your industry with your skills set who can / will finish up the projects for your clients if something was to happen to you.

6. Successor – Is your business going to continue on with another owner if something was to happen to you. Do you want it to continue on? Do you want someone else to use your business name?  You need to document this information carefully and share with the person you designate in item #2.

The person you designate to know your backup plan – item #2 and item #5 the colleague can be the same person, but I don’t necessarily recommend that. You want someone #2 to make sure the colleague #5 is finishing the projects and keeping their commitments.  You might decide two have to colleagues that you designate. One to complete some of the tasks and one to complete the others, or the primary person and the backup person, who knows, something could happen to the first person at the same time as you.

7. Business Records – Document your system for how you keep account of your business expenses. Your spouse or backup plan person, as designated in item #2, will need to be able to organize these records for tax purposes, etc.

8. Business Debts – Document your monthly business expenses, who you pay what and when. Automatic drafts, etc. Your backup plan person will need to get these accounts closed and the automatic drafts turned off or determine if your colleague mentioned in item #5 has these same accounts, so she can finish the scope of work. Obviously, your colleague wouldn’t be able to keep all of the money made from the clients for the projects they complete if your business is still paying for the expenses attached to the individual clients.

Keep your business debts paid current. Try not to have any IOUs out there. If you pay your team flat rates per project, pay them promptly when they complete the project. If you pay monthly, document each occasion for each team member you owe them – a monthly history.

9. Keep your hard drive (yes, a techy word) organized – I know this one might throw you for a loop, but seriously, you know where and how you save your documents and records, but will someone else be able to make sense of it if they need to access the records later.

Make sure you have printed details on how you organize your computer files in the lock box. (For the non-techy, a hard drive is where are you files are saved are your computer.)

10. Passwords – If you are like me all of your clients’ logins and passwords are written down and documented, but all your login and passwords to your accounts (social media, bills, bank, etc) are in your memory. You don’t write them down because you are protecting yourself from getting hacked and someone stealing the file.

Write them down anyway, you may be protecting yourself by not documenting them, but that is the only person. You are not protecting your spouse, team, debtors, etc. when you don’t. If no one can access your accounts, how in the heck can they close them, pay anyone, etc.

Wow – what a TO DO list! I just shared 10 things with you to check out and act on, and in the process gave me many things I have to go do right now. I already have my #2 person picked out and designated, Jimi Bratt, and my #5, two people actually, Web Designer / Graphic Artist / Marketing Authority – Robin Moss and Social Media Marketing Consultant / Online Marketing Extraordinaire – Ana Lucia Novak, they already know – aren’t they lucky! LOL! Between the three of them, I know they will get my clients fixed up and finished out if an emergency was to happen.

What about you? Do you have a plan? It’s time for you to get busy and do some serious thinking?

It’s your turn … comment below the other steps you thought of that I need to do and the other steps everyone reading this post needs to do. Please comment away and remember, we are only as good as the friends and team we surround ourselves with.

P.S. This blog post is dedicated in Loving Memory to Denai Downs Vaughn. She was an inspiration to many. Please do keep her family and friends in your thoughts, say a quick prayer and end it with a WOOHOO for Denai, as she is with her maker now.

Stop Using Social Media as a Communication Crutch!

Do you use social media as a communication crutch? Are you saying things in 140 characters that you should NOT say at all? Have you said anything online or via email and wanted to hit the DELETE button immediately? Once you hit send, share or post it is too late in most cases.

I was inspired earlier today to write this post after several direct messages back and forth with a fellow social media professional/friend. All of us techies and social media junkies have become addicted to being casual about our communication.

We need to stop having conversations online via social media networking sites and email that should be done in person, or at least via telephone/Skype!

How many times have you sent a Direct Message (DM) on Twitter and realized it didn’t send as a DM, but instead to all of your followers? Now everyone that follows you could be reading it. Go in and DELETE it promptly and apologize PUBLICLY to the person you shouted the message to. (Twittiquette Tip: Remember, you sent in to the public, be prepared to admit your failure to the public!)

How often have you seen someone post something negative on Facebook that made you want to HIDE them from your News Feed or even UNFRIEND them? I know I see it all the time … I saw two updates just yesterday that made me cringe. You could be turning OFF your friends and followers with your negative tweets or Facebook status updates.

We have gotten comfortable about what we say to others online. We have learned to say it short and sweet (sometimes not-so-sweet). We have gotten so use to character limitations in our tweets and status updates that we even think in 140 characters. I feel like I am talking in 140 characters sometimes.

Ask yourself these questions before communicating online to others:

  1. Does the communication contain anything negative?
  2. Can what you have to say be misinterpreted?
  3. Can you say it unless than two sentences and the person understand what you are saying and feel good about your message?

If you have to consider the above when communicating trust me and make a phone call, have a Skype conversation or have a meeting in person instead! Perhaps, maybe you shouldn’t even say it at all. There are many times I will type something to vent and then hit DELETE immediately. (That is right guys …. you read that correctly – I get frustrated too. Did I run my perfect image you had of me? Hope not! LOL!)

Tips to good online communication:

  • Write it and take pause. Read it again before hitting send. (Then read it again afterwards.)
  • Type it in a Microsoft Word document first. This will also help with catching typos and grammar errors.
  • Preface the message with how you want to delicately discuss something and thought a email communication might be the best way to communicate effectively (for those that feel a phone conversation might make it even worse).
  • Get a neutral third party to read it and give honest feedback and critique!

I am definitely not a communication expert; my focus as you know is social media! These are just my ideas and strategies that have helped me along the way. Hey, you, communication experts please chime in and give us your expert opinion!

Now it’s your turn … Successful communication starts with all of us collaborating and sharing our secrets to success. Can’t wait to hear from you! Comment away!

Are you Influencing your Social Network?

I was reading a blog post by one of the branding greats, Chris Brogan about influence and it inspired me to think about and write the following ….
 

Are you Influencing your social network?

I think influence is about not only who knows you, who you know, but of those that do know you … how do they think of you? Do they recommend you? Do they immediately think of you when they hear a certain word or phrase. This all relates back to branding and influence both ….
  • Are you their go to expert for your industry?
  • Are you branding yourself effectively?
 These are the questions I think of relating to my influence and online presence:
  • Do I let my audience know I specialize in social media marketing?
  • Do I talk enough about Facebook, LinkedIn or Twitter?
  • Do I talk too much about Facebook, LinkedIn or Twitter?
  • Do I share information that allows my audience to connect with with me on a professional and personal level?
  • Do my connections recommend me to their network because of my expertise?
  • Do those connections turn into emails, phone conversations and clients?
I challenge you to write down a minimum of 5 questions to ask your social networks, inner circle of friends, strategic partners and your family.  Find out if you are influencing them! If not, your influence is not where you need it to be and your branding focus needs to be put back on track!
If you think you could use some help in this area, do check out my Social Media Marketing Coaching specials I have running thru December 31st. I would be glad to help you increase your influence and expand your brand awareness globally!
Please share who influences you, the questions you would ask of your network about your influence and share what you would want us to know about you.  Your comments and feedback helps all of us to grow and learn.

Is your Social Media in the RED or the BLACK? #BlackFriday

Is your Social Media in the RED or the BLACK? #BlackFriday

Every year I go shopping on Black Friday and I have been planning my route and purchases, it got me thinking about my clients’ social media and what I do to help them get out of the RED and into the BLACK. I decided I am going to share some information to help YOU get out of the RED and into the BLACK. First, let me give you a little background on BLACK Friday.

BLACK Friday has many meanings. The one that triggered this blog post is the one for retailers.  The Friday after Thanksgiving is known to be one of the largest shopping days each year and many stores run huge sales and open extra early to encourage extra foot traffic. It got the name BLACK Friday because many retailers that were running in the RED often sell enough merchandise to put them in the BLACK on this day and throughout the remainder of the holiday shopping season that follows up to Dec. 24th.

I want to ask you to read the following and consider is your social media in the RED or the BLACK?

1. Do you log into your Facebook, Twitter or LinkedIn account because you feel obligated? Do you think to yourself I have to go in and post a status update/send a Tweet because I haven’t done it today, this week or this month? Are you only doing enough to get by?

If you are using social media as a strategy to grow your business, consulting practice, sell books, websites, whatever your business may be and you are posting status updates because you feel obligated – STOP! If all you are doing to work your social media is an obligatory daily, weekly or maybe even monthly update DON’T bother.  For social media to work for you and your business you need to have a presence ONLINE on a repeat basis. Remember, customers do business with those they “Like, Know and Trust”. You are not achieving this goal with your obligatory updates. You are wasting your time and energy. (Sorry to be so direct, but part of my relationship with my readers is based on honesty and forthrightness!)

You need a structured plan, great content, ideas and a presence that one update will not get you. You need to be using groups, discussion boards, chats, conversation and comments to establish a relationship with your connections and a rapport that you can not achieve with an obligatory update.

2. Do you tweet on Twitter, post status updates to Facebook, or LinkedIn, etc…. on a regular basis, but only have 20 people following/friends/connections? Do you get any “Shares”, “Likes”, “Comments” or “Retweets”?

Part of social media is a numbers game.  I am not saying you need to have 10,000 etc… connected to you online for social media to work, but you do have to have an audience, i.e. when on Twitter your Tweets are seen by those following you. A new person to Twitter doesn’t always understand/realize that if you only have 20 followers only 20 people are seeing your Tweets, maybe.  If they are not online when you send the Tweet they may never see it.  I will see many times someone on Twitter sharing great content, but have no audience. I immediately realize (1) they don’t understand this concept or (2) don’t know how to get more followers.

Shares, Likes, Comments and Retweets: This is a great way to know and see if (1) people are actually seeing your updates and (2) see if you are sharing the kind of content  your followers/friends/connections are interested in reading.  If you don’t know what I mean when I say “Shares”, “Likes”, “Comments” or “Retweets”, or ever get them, your social media is in the RED.

3. Are you still logging into Twitter, Facebook, LinkedIn, etc… via a web browser? i.e. Internet Explorer, Safari, Firefox, etc…. to view and post status updates.

Using the web browser to access your Twitter account is good for some things, however there are better tools available to help you manage your social media accounts. Tweetdeck is my favorite! Hootsuite is another popular tool for this purpose. There are many to choose from. You can actually use Tweetdeck to view Tweets of those your are following, and the Facebook and LinkedIn updates of your friends/connections.

You can use a Tweetdeck to post updates to your Twitter, Facebook Profile, Fan Page and LinkedIn accounts.  You can select which accounts get which updates and you can even schedule them in advance. It’s important to have activity on your social media accounts throughout the day at peak times, not just when you have the opportunity to be online.

I hardly every log into Twitter through the web browser, Tweetdeck has integrated all most all of the features available on Twitter through the browser to work with the Tweetdeck.  You still will log into your Facebook and LinkedIn for important aspects of social media.  I actually just teach/coach on using the Tweetdeck to schedule updates to Facebook and LinkedIn.  Everything else within these social media networks you will do through the browser for the most part.

4. Have you heard of the tools I mentioned above and you keep thinking to yourself I need to learn about them and be using them more? Or are their names Greek to you? Have you tried to use these tools and they confuse you?

Ask for help!!! Ask friends using these tools to teach you, go to YouTube and search for tutorial videos others have made on how to use them. You may find the best and most cost effective route in the long run, when you consider your time, energy and frustration is to hire a social media professional to teach you.

As part of the social media coaching services I offer training on Tweetdeck. I coach my clients on how to create a presence on social media, how to use each social media tool and understand whatever thing means. We focus on marketing strategy and maintenance, which can be performed mostly through a Tweetdeck, one centralized area.

5. Have you claimed your business listing on Yahoo Local, Google Places, Bing Local, etc …? Are you using Ping.Fm, Google Reader, Social Oomph and Twellow? Do you even know what these sites/tools are?

If you aren’t REGISTERED on them this is a sure sign your social media is in the RED.

Does this blog post trigger more questions for you? I am going to stop here and close with this advice:

Learn the best way!
Increase your followers/friends/connections!
Stop with the obligatory updates!
Share tips, content and resources!
Ask for help!

If you want to get your social media out of the RED and into the BLACK use the acronym above as a guide!

I look forward to your comments, feedback and tips! It’s an important part of learning for all of us! So comment away!  Thanks in advance for “Commenting”, “Liking”, “Sharing” and “Retweeting”! LOL!